What is it?
If you don't need huge amounts of space from your everyday car, but are accustomed to the finer things in life there's been little to choose from in recent years.
Of course, it was only a matter of time before a premium manufacturer joined BMW in the niche created by the Mini, and this is precisely the thinking behind the Audi A1, the eagerly anticipated upmarket supermini which has just arrived in the UK.
The new model comes complete with all the nipping-around-town and easy-to-park dimensions that you'd expect from the segment, but it also gets the quality interior that you'd expect from the VW Group's luxury brand.
Unlike the quirky aluminium-bodied oddity A2, which Audi produced from 1996 to 2005, the A1 is a perfectly conventional supermini - one that shares its underpinnings with other small cars in the VW family like the Polo and the Seat Ibiza.
The familiar 120bhp 1.4-litre TFSI petrol engine gets to 62mph in 8.9 seconds, and emits 124g/km CO2 when coupled to a six-speed manual gearbox.